CRM and Marketing Automation Expert

Job description

We're looking for a tech-savvy, detail-oriented and resourceful professional to become our next CRM & Marketing Expert. If you enjoy developing and executing campaigns for customer lifecycles, building long-term customer relationships and establishing thought leadership in digital marketing, then this is the job for you!

 

2 - 5 years’ experience | Mechelen | The Strategy Team

 

YOU WILL

  • Use your skills in business analysis to measure, identify, design and implement business process models

  • Monitor and maintain the overall health of a database

  • Manage the integration between CRM platforms and marketing automation systems, business workflows/revenue models, API integrations, audience segmentation, targeting, lead scoring, user roles, and bulk imports of data

  • Take ownership of a client’s marketing strategy to successfully execute segmentation and objectives

  • Develop, execute, and optimise customers’ lifecycle campaign programmes

  • Manage customer communication to establish key messages and determine the outreach frequency

  • Create highly targeted campaigns for up-selling, cross-sell, retention and advocacy

  • Effectively communicate complex ideas and data into easy-to-absorb information for a non-technical audience, as well as understand business needs and translate them into technical requirements

Requirements

  • A bachelor’s degree in a technical or quantitative discipline, (i.e. computer science, information technology, engineering, statistics, etc.) or equivalent experience

  • 2-5 years’ experience working with marketing automation platforms (preferably Salesforce Marketing Cloud)

  • Experienced with Salesforce Suite.

  • Have a good knowledge of SQL or other database languages such as HTML, CSS, or other design languages

  • Experienced at creating process diagrams with flow diagramming programmes

  • You’re a team player with cross-functional collaboration skills who can adapt to a changing market and organisational needs

  • You can effectively manage multiple concurrent projects within a dynamic, high-pressure environment

  • You’re up-to-date with the digital marketing industry’s best practices and issues

 

WE OFFER

  • A competitive salary, great employee benefits and fun team activities;

  • Office space in Mechelen (600m from Mechelen Station);

  • The opportunity to join a fast growing young, ambitious and talented team;

  • Pan-European customers in a variety of sectors.